online clicks and traffic -- the new radio?
Since commercial radio is another world, almost completely inaccessible to independent artists, has the internet completely replaced it by this point?
Are clicks, views, plays, comments, reviews, and general traffic building online the new version of requests and radio buzz? I'm not sure because I don't have any stats correlating radio plays to record sales in the old days. But I know that it feels as though the mass communication of music is over and we are all searching for that narrow market of people that patronize our art.
